• February 17, 2026

    What’s Next: Redbull Flow

    “I don’t want to hear: ‘you can’t do it’. I don’t believe in limits.” – Eileen Gu

One sip, A breath, Back to Work
Follow the RedBull Flow

What’s it like before the Winter Olympics 2026? You don’t see the quiet parts. Not the 6 AM alarm. Not checking gears. Not staring at the line for ten minutes before you drop in. That’s where “what’s next” actually lives between the wins, between the runs, between the moments you post.

Eileen Gu, the youngest Gen-Z champion in freestyle skiing, shares her reel for pre-competition day. She wakes up with a todo-list in her head: weather, conditions, gear, and the one detail you can’t stop replaying. She starts her day by familiarizing herself with the jump platform and mentally reviewing the sequence of movements.

Looking back at Gu’s career, she made her professional skiing debut by winning three medals at the X Games. After her tremendous success and victory, the rising star of skiing and the public’s high expectations put her under constant stress. Her severe injury during practice forced her to withdraw from the 2025 World Cup events. Netizens began criticizing and blaming Eileen for making excuses to avoid losing. This left her with an overwhelming sense of helplessness, feeling that “the world would never forgive me,” Eileen Gu said.

With the flashbacks in her head, she doesn’t try to fight the noise. She returns to what’s real. She steps outside and checks the bindings again. She watches one run to read the snow and speeds. She breathes.

Pre-competition isn’t about hype. It’s about the small actions that keep your mind clear. She will not let voices hold her back. She tells herself, “Stop spiraling, start focusing.” One sip, a breath, back to the work, and follow the Red Bull Flow.

And if you’re in your own version of this version of this moment. Like before a final, before an interview, before you hit a view of a college acceptance, before a game -you know the quiet part. The hardest part is not the pressure, but managing the quiet part in your head.

So build your routine. Pick your reset. Never stop. With Red Bull Flow, there are no final destinations. So, what’s next?

Meet our athletic star

Eileen Gu

also known as Gu Ailing, is an Olympic medalist in freestyle skiing. She represents the Chinese national team. In 2021, Gu made history by winning three medals at the X Games, her debut. Not only a professional athlete, but she is also a fashion icon, university student, and a redefiner of women’s roles in sports.

**Disclaimer** This blog was created for educational purposes only and is not affiliated with Red Bull in any way.