Hi, This is me!

I’m a public relations and advertising (PRA) graduate student at USC Annenberg who loves turning messy ideas into clear stories-and making them look good while I’m at it. Click to see some of my previous work!

Cli

Discover

This is also Me

I’m especially inspired by the cultural power of entertainment:
How a concert can feel like a shared memory,
How a film can shape identity,
How digital communities can turn stories into movements.

Born in China and raised in Los Angeles has inspired me to become a cross-cultural storyteller and has engraved my passion for entertainment. Watching how entertainment connects people across languages and borders made me realize how powerful storytelling can be. K-pop, film, streaming, and East Asian entertainment culture help me understand audiences across the board. Whether it’s analyzing fan behavior, observing media identities, or developing creative campaigns, I want to turn content into cultural moments.

As a strategic storyteller, I wish to carry on my passion towards entertainment across and connect the world. Take a free look around my page and join my journey!

Learn more to see my resume.

Outside of Work

More about me…

Let’s take a break from the professional side. I have so much to show and share!

Kpop!!

I love K-pop! I love going to concerts and taking photos. I am a semi-professional photographer while running a fansite with more than 10,000+ followers. To carry on my passion towards K-pop, I’ve worked across marketing, research, social media, and UI/UX for Cirkle Technology.

Skiing

My family and I go skiing every winter. We’ve been to multiple cities to enjoy the sport. Aspen, Whistler, Big Bear, Mammoth, Hokkaido, Beijing, Lake Tahoe, and many more! You name it! I’m so excited to travel and explore more in the future.

Family & Loved ones

In my free time, I love spending time with my family, friends, and some furry friends. I have two dogs and one cat at home. From left to right, I have KK, Yuumi, and Coffee. They are one of the most important parts of my life.